Tweet
Scarves
2022 —
ooh —
direct —
social —
︎︎︎
When it comes to women's football, Twitter is the platform most used by fans to express their support. But with TikTok as an official sponsor of the Women's EUROS, Twitter couldn't get anywhere near the stadiums.
We turned real tweets into something all fans could take into the stadium: scarves. And we gave them away to fans before every single game.
We turned real tweets into something all fans could take into the stadium: scarves. And we gave them away to fans before every single game.
Tweet Scarves found their way into the stadiums, the field, the player’s hands, and onto many leading broadcasters and news outlets, including the front page of The Guardian. During the campaign, interactions on Twitter regarding Women's football reached an all-time record high.
01—
Case Study
Case Study
02—
Visuals
Visuals
Taking the passion for women’s football from Twitter to the field.
The brand made 2,500 limited edition soccer scarves emblazoned with tweets about the Women's Euros.
AdAge —
AdAge —
03—
Scarves design
Scarves design
04—
England Players
England Players
05—
Scarves
Scarves
