5-year-old Saulo Rocha would be highly disappointed to hear that he’s grown up to become Chief Creative Officer at DAVID Madrid instead of a Formula 1 driver. Yet here we are, writing him a bio in the 3^rd person and humbly bragging about his underachievements.

With a career spanning 17 years, he’s recently been listed in Adweek’s Creative 100, Forbes’ Top 100 Creative(2x), and ranked #4 Creative Director in the world by Cannes Lions.

He's a founding member of DAVID Madrid, the first European office of DAVID, established in 2019. In its short history, the agency has been named AdAge’s A List International Agency Of The Year, produced two Super Bowl spots, and ranked three times in Cannes Lions’ Top 10 Most Creative Agencies. 

Although he was never any close to becoming the next Ayrton Senna, Saulo is proud of how life has turned out so far. And so is his mother. And his wife. And hopefully one day, his little daughter.