The
Gif
Trilogy
2018 —
branded content —
film —
integrated —
digital —
︎︎︎
To launch Manila, a special kind of beer no other brand had ever brewed before, we decided to do something no one had ever done before.
Like hiring Alex de la Iglesia, a famous award-winning Spanish filmmaker, to direct something he had never directed before: a GIF.
Like hiring Alex de la Iglesia, a famous award-winning Spanish filmmaker, to direct something he had never directed before: a GIF.
And like any other movie, our GIFs had a red carpet premiere, posters and behind the scenes.
01—
Case Study
Case Study
02—
The gifs
The gifs
French Revolution
Planet of the Ale
Goya’s Execution
03—
Premiere
Premiere
I think this is the best thing I’ve done in advertising.
Alex de la Iglesia —
Alex de la Iglesia —
04—
Making of
Making of
05—
Product oriented posters - part 1/2
Product oriented posters - part 1/2
06—
Linoprint making of
Linoprint making of
07—
Product oriented posters - part 2/2
Product oriented posters - part 2/2
08—
Linoprint making of
Linoprint making of
