The Gif
Trilogy

20—18

︎︎︎

To launch Manila, a special kind of beer no other brand had ever brewed before, we decided to do something no one had ever done before.

Like hiring Alex de la Iglesia, a famous award-winning Spanish filmmaker, to direct something he had never directed before: a GIF.

And like any other movie, our GIFs had a red carpet premiere, posters and behind the scenes.


01—
Videocase
 
02—
The gifs
French Revolution
Planet of the Ale
Goya’s Execution
 
03—
Premiere
 
I think this is the best thing I’ve done in advertising.
Alex de la Iglesia
04—
Making of
05—
Product oriented posters - part 1/2
 
06—
Linoprint making of
  
07—
Product oriented posters - part 2/2
 
08—
Linoprint making of
09—
Posters