The
Stevenage
Challenge
2019 —
integrated —
branded content —
social —
integrated —
branded content —
social —
︎︎︎
In 2019, Burger King decided to sponsor Stevenage FC, a tiny football club in England sitting at the bottom of the fourth-division league table.
Most people thought it was a terrible idea. But just one season later, it turned into marketing gold with the launch of the Stevenage Challenge.
The promo dropped on the same day EA Sports released FIFA 20, daring gamers worldwide to make Stevenage the biggest team online.
The promo dropped on the same day EA Sports released FIFA 20, daring gamers worldwide to make Stevenage the biggest team online.
The rules? Sign the best players in the game, score epic goals, and
share the clips to win free BK food. It didn’t take long for Twitter to be
flooded with football superstars rocking the Stevenage jersey with our logo
front and center.
From underdog to online legend, Stevenage FC proved that even the smallest team can play big .
From underdog to online legend, Stevenage FC proved that even the smallest team can play big .
01—
Videocase
Videocase
02—
Sponsorship
Sponsorship
03—
Screenshots
Screenshots
03—
User engagement
User engagement
More than 25.000 goals shared online.
The biggest team in the world.
At least online.
Espn —
At least online.
Espn —
