Scratch
Boards
2022 —
branded content —
promo —
product design —
branded content —
promo —
product design —
︎︎︎
Tony Hawk's Pro Skater inspired a generation of gamers to start skating in real life. But how can you inspire a new generation of skaters to start playing the game?
To promote the remastered version of the game on its 20th anniversary, we created limited-edition decks that worked just like lottery scratch cards.
To promote the remastered version of the game on its 20th anniversary, we created limited-edition decks that worked just like lottery scratch cards.
Co-designed with Birdhouse Skateboards, the boards - printed with a double layer technique – came with discount codes for the game hidden beneath the paint.
Only a few hours after the launch, more than 8.000 skaters had pre-ordered their Scratch Boards on social media
Only a few hours after the launch, more than 8.000 skaters had pre-ordered their Scratch Boards on social media
01—
Decks design
Decks design
02—
Main Video Case
Main Video Case
03—
The Rabbit Deck - Gold Finishing
The Rabbit Deck - Gold Finishing
Limited-edition decks that work just like lottery scratch cards.
04—
The Koi Deck - Silver Finishing
The Koi Deck - Silver Finishing
Scratch up these skateboards and win sick prizes in the newest Tony Hawk game.
AdWeek —
AdWeek —
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Visuals
Visuals
