Even More

Confusing

Times


2022 —
film —
radio —
 ooh —
print —
 
︎︎︎
We all thought it would get less confusing… It didn’t. So, we launched the follow up of “Confusing Times”, a campaign that’s just about as confusing as Burger King’s new plant-based Chicken Nuggets!
The campaign is composed by a film, 3 print ads and 4 radio spots.
01—
Film
 
Burger King continues to make us laugh with its latest slew of TV, radio and print ads.
AdAge —
02—
Print : Is Max a boy’s name or a dog’s name?
  

Chicken nuggets that got no chicken... but taste like chicken. Confusing.

 
03—
Print : Does Deleting a Message... Send a Message?
The global campaign shines a light on familiar sources of angst across society that hit closer to home, such as parenting, relationships and the environment.
Campaign US —
 
04—
Print : Is Hand Sanitizing a Lot Good Or Bad?
 
The approach still feels fresh and funny. The sarcasm unwinds at a leisurely pace. And some shots are impressively composed and amusingly angsty.
Muse by Clio —
04—
Visuals

05—
Radio : Did He Upgrade Or Downgrade?
06—
Radio : Is This A Relationship?
Burger King explores ‘even more' confusion to promote meat-free menu.
AdWeek —
07—
Radio : Mum But Not His Mom.
08—
Radio : Unsustainable Children.