Even More
Confusing
Times
2022 —
film —
radio —
ooh —
print —
film —
radio —
ooh —
print —
︎︎︎
We all thought it would get less confusing… It didn’t. So, we launched the follow up of “Confusing Times”, a campaign that’s just about as confusing as Burger King’s new plant-based Chicken Nuggets!
The campaign is composed by a film, 3 print ads and 4 radio spots.
01—
Film
Film
Burger King continues to make us laugh with its latest slew of TV, radio and print ads.
AdAge —
AdAge —
02—
Print : Is Max a boy’s name or a dog’s name?
Print : Is Max a boy’s name or a dog’s name?
Chicken nuggets that got no chicken... but taste like chicken. Confusing.
03—
Print : Does Deleting a Message... Send a Message?
Print : Does Deleting a Message... Send a Message?
The global campaign shines a light on familiar sources of angst across society that hit closer to home, such as parenting, relationships and the environment.
Campaign US —
Campaign US —
04—
Print : Is Hand Sanitizing a Lot Good Or Bad?
Print : Is Hand Sanitizing a Lot Good Or Bad?
The approach still feels fresh and funny. The sarcasm unwinds at a leisurely pace. And some shots are impressively composed and amusingly angsty.
Muse by Clio —
Muse by Clio —
04—
Visuals
Visuals