Meet
Marina
Prieto
2024 —
B2B —
media —outdoor —
social & influencer —︎︎︎
In 2023, subway ad investment in Spain decreased by 7%.
To show brands that this medium is worth investing, we hired Marina Prieto, a completely unknown 100-year-old Galician granny, posting her content on Instagram, but reaching only 28 followers. If she could go viral, maybe brands would reconsider.
To show brands that this medium is worth investing, we hired Marina Prieto, a completely unknown 100-year-old Galician granny, posting her content on Instagram, but reaching only 28 followers. If she could go viral, maybe brands would reconsider.
We used hundreds of unbooked spaces to place Marina's 54 Instagram posts. Pictures of her gardening, eating churros, or taking a nap...
without further explanation.
What started in the subway, quickly reached social media, street conversations, press, TV, radio and even other countries.
What started in the subway, quickly reached social media, street conversations, press, TV, radio and even other countries.
01—
Case Study
Case Study
‘Meet Marina Prieto’ turned a seemingly unremarkable woman into an internet sensation.
AdAge —
AdAge —
02—
Out Of Home
Out Of Home
We filled Madrid’s subway with random photos of an anonymous 100-year-old grandma named Marina Prieto.
How an outdoor media brand used a sweet old lady’s Instagram page to demonstrate the effectiveness of its unwanted ad space.
Contagious —
Contagious —
03—
Intagram Reactions
Intagram Reactions
All of Spain is asking: who is Marina Prieto?
El Español —
El Español —
