Many of us have enjoyed Candy Crush Saga. In fact, it’s estimated that there have been over 3 billion downloads of the game since it launched in 2012, and millions of people are still playing it every day on their phones

Whether you’re commuting, queuing, or waiting for the bus, it’s a game that you can pick up and play when you’re looking for those moments of bitesize fun.

In celebration of Candy Crush Saga’s 10th anniversary, we released a campaign on iconic billboards in the US and in the UK with patterns that replicate the in-game mechanic everywhere in your daily life.

In other words, where there are coloured objects and a grid formation, Candy Crush Saga fun is there to be had..

 

  

 

 

As Candy Crush turns 10, game takes the obsession of its players to a global stage.
Adweek —

 

The brand is using the activation as a reminder that wherever you are, you can always pick up your phone for a casual round of Candy Crush to kill time.
Design Taxi —