It's
a Fish
2018 —
film —
film —
︎︎︎
This is the
spot that launches Pictionary’s new brand positioning. A concept that sets the draw-and-guess
game in a different and ownable territory within the boardgame category.
It comes to
life from the observation that, unlike the other boardgames in the market, Pictionary’s success doesn’t rely on competition. In fact, players have more fun with the mistakes that are made when trying to guess the drawings than on getting the right answer straight away.
