It's All

a Little

Confusing


2023 —
film —
radio —
 ooh —
print —
 
︎︎︎
To promote Burger King's latest additions to its menu including the plant-based Whopper Jr., we launched a new chapter of Confusing Times: "It's All A Little Confusing".
A multi-channel campaign which looked at the confusing times we live in from the point of view of children. The perfect time to tr all products made with olants that taste like meat or chicken.
01—
Film
 
02—
Print : Why Were Swear Words Invented?
  

Is this really plant based? Does this count as a vegetable?

 
03—
Print : Why Does Mr. Fletcher Ask Us So Many Questions?
 
04—
Print : What If Storks Go Extinct?
04—
Visuals

05—
Radio : Does This Count Like A Vegetable?
06—
Radio : Do I like veggies now?
07—
Radio : Is everything a salad?