Keep It
Real
Meals
2021 —
film —
promo —
point of sale —
social —
film —
promo —
point of sale —
social —
︎︎︎
In 2020, McDonald's launched celebrity meals, a limited edition of their signature orders with their names: the Travis Scott Meal, the J Balvin Meal, the Saweetie Meal, the BTS Meal. Something that got the whole world talking.
However, we spotted something… those are not the real names of the artists.
So, we thought: why don't we launch our own Celebrity Meals, but removing everything artificial, just like we did with our food?
However, we spotted something… those are not the real names of the artists.
So, we thought: why don't we launch our own Celebrity Meals, but removing everything artificial, just like we did with our food?
We partnered with three celebrities: Nelly, Anitta, Lil Huddy, and used their real names to promote our menu without any artificial preservatives: the Cornell Haynes Jr. meal, the Larissa Machado meal and the Chase Hudson meal.
Keep it Real Meals were available in every Burger King across the USA and people went crazy. The artists even changed their names on social media and Anitta did an appearance at the VMA Music Awards as Larissa Machado.
Keep it Real Meals were available in every Burger King across the USA and people went crazy. The artists even changed their names on social media and Anitta did an appearance at the VMA Music Awards as Larissa Machado.