Confusing
Times



 2021 —
film —
radio —
 
︎︎︎
The world is going through a lot of changes, and things can get pretty confusing. That's why it's the perfect time to promote our most confusing Whopper®:The Impossible Whopper®: 100% Whopper®, 0% meat.

Confused? Let us explain:
In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation.
These are confusing times. The perfect time for the Burger King Impossible Whopper®. A Whopper® made without beef that tastes just like… a Whopper®.
01—
Film
 
Juan Cabral Crafted a Gem for Fernando Machado's Final BK Spot.
Muse by Clio —
02—
Visuals
  

These are confusing times. The perfect time for the Burger King Impossible Whopper®.

 
03—
Visuals
Darkly funny campaign targets consumers in the new ‘confusing times'.
Adweek —
 
 
The age of post-pandemic advertising is upon us—and it’s as confused as you are.
Fast Company —
04—
Visuals


05—
Radio : Sneezing Into Bumping Elbows
06—
Radio : What’s Wrong With This Baby?
Burger King brings humor to these ‘confusing times' in Impossible Whopper radio spots.
AdAge —
07—
Radio : Work Says Nothing
08—
Radio : Not Starting Startups