Confusing
Times
2021 —
film —
radio —
︎︎︎
In 2021, just a few months after lockdown, the world was going through a lot of changes. Were we working from home or living at work? Could anyone really master a skill after taking an online masterclass? Should we sneeze into our elbows and still bump elbows when we run into people? The times were... well, rather puzzling.
It was the perfect moment for Burger King to launch its most confusing Whopper ever: The Impossible Whopper—100% Whopper, 0% meat.
It was the perfect moment for Burger King to launch its most confusing Whopper ever: The Impossible Whopper—100% Whopper, 0% meat.
To promote it, we teamed up with acclaimed director Juan Cabral to create "Confusing Times," a campaign that showcases a series of confused characters grappling with all sorts of everyday contradictions.
01—
Film
Film
Juan Cabral Crafted a Gem for Fernando Machado's Final BK Spot.
Muse by Clio —
Muse by Clio —
02—
Visuals
Visuals
These are confusing times. The perfect time for the Burger King Impossible Whopper.
03—
Visuals
Visuals
Darkly funny campaign targets consumers in the new ‘confusing times'.
Adweek —
Adweek —
The age of post-pandemic advertising is upon us—and it’s as confused as you are.
Fast Company —
Fast Company —
04—
Visuals
Visuals