Breathe

Through

It

2023 —
audio & radio —

︎︎︎

Meditation is a rising trend in the UK. Since 2019, meditation app users in the UK have increased 86%. So, Corona decided to tap into this trend to promote the new alcohol-free Corona Cero.

Mimicking the recognizable tone of the app’s narration and giving it a humorous twist, it shows consumers that, being a non-alcoholic beverage, Corona Cero can help you be in the moment.