2018 —
pack design —
illustration —
Halloween is one of the key moments of the year for Burger King. The brand has been known for doing epic stunts around that date over the years. But for 2018, we decided to grab people’s attention using something rather smaller: our ketchup packets.
We worked with Marvel and DC comic book artist Francesco Francavilla to create a limited-edition series of 5 scary ketchup packets with monstrous characters. When opened, they would look as if they were bleeding to death.
Packets design

Logo design

Character design