Bizarrap
Meal
Reveal
2022 —
promo —
activation —
direct —
︎︎︎
Bizarrap is one of the biggest music producers in Latin America thanks to his "BZRP Music Sessions". Songs that he records together with other artists such as Residente or Shakira and that generate a lot of hype among young people even before they are released, as he never reveals with whom he will collaborate.
We created a very special toy featuring the musical star. A toy that contained the first 15 seconds of the highly anticipated new song with the Spanish trap star Quevedo, and was included in a special menu called BZRP King.
To create even more buzz, we had the artist himself become a Burger King employee and sell these menus in person at one of our restaurants.
To create even more buzz, we had the artist himself become a Burger King employee and sell these menus in person at one of our restaurants.
