The
Menu 
Court



 2021 —
promo —
gaming —
social —
 
︎︎︎
Burger King wanted to keep connecting with young people and promoting the delivery service. To do so, we had a special idea for the most famous basketball videogame: NBA2K21.

Using the court editing tools available in the game, we created “The Menu Court”.
A court customized to be like a Burger King menu board, with the most popular products all over the floor. Nuggets, fries, Big King, Long Chicken and Whopper Menu. The harder the shot, the better the reward. 

We invited gamers to download it and score from the products to get them for free… and they went nuts.
01—
Case Study
 
02—
Visuals
  

The first basketball court you can literally eat.

 
03—
Visuals
 
An example of in-game promotions.
Contagious —
 
04—
Visuals


05—
Launch Video
06—
Results
 
A marketing masterpiece.
20 minutes —