︎

Meat?


2022 —
print —
ooh —
social —
 
︎︎︎
Many people can’t tell the difference between the Whopper and the Plant-Based Whopper.

But can people even tell the difference between plant and meat? We decided to find out!
The campaign ran in several markets such as Germany, Brasil, Mexico and Costa Rica.

Meat? 



 2022 —
print —
ooh —
social —
 
︎︎︎
Many people can’t tell the difference between the Whopper and the Plant-Based Whopper.

But can people even tell the difference between plant and meat? We decided to find out!
The campaign ran in several markets such as Germany, Brasil, Mexico and Costa Rica.
01—
Visuals
 

Sorry for the confusion, meat lovers.

 
02—
Billboard
 
03—
Print : Meat Magazine
  
The global campaign is a striking visual reminder of how closely plants can mirror beef.
AdWeek —
04—
Visuals
 
05—
Billboards

06—
Making Of
07—
Billboards
 
Burger King’s all-veggie posters are so tantalizing, meat eaters would be fooled.
Design Taxi —
 
The incredibly detailed close-up photography in a new outdoor campaign from Burger King may have meat eaters drooling.
AdAge —