La Falla
De
Papel
2021 —
ooh —
experiential —
social —
︎︎︎
Las Fallas is one of the most iconic celebrations in Spain. Once a year, hundreds of monuments are built and then burned down on the streets of Valencia.
So, to promote the most explosive season of Money Heist, we took outdoor advertising to the next level.
01—
Case Study
Case Study
02—
Billboard
Billboard
A 32 feet tall monument placed in the heart of Valencia.
03—
Sculpture
Sculpture
04—
Burning Night
Burning Night
