La Falla
De 
Papel



 2021 —
ooh —
experiential —
social —
 
︎︎︎
Las Fallas is one of the most iconic celebrations in Spain. Once a year, hundreds of monuments are built and then burned down on the streets of Valencia.
So, to promote the most explosive season of Money Heist, we took outdoor advertising to the next level.
01—
Case Study
 
02—
Billboard
  

A 32 feet tall monument placed in the heart of Valencia.

 
03—
Sculpture
04—
Burning Night

05—
Burning Night
 
One of the most unique Fallas ever.
La Provincia —