Don’t Try
Too Hard

20—18

︎︎︎

We were challenged by Cornetto to deliver a new global creative platform that could build on the brand's heritage around love and make it more relevant for its core target: teenagers.

That's when "Don't try too hard" was born. An insight that can be found in every culture across the globe. A reminder that when it comes to love, we all tend to overcomplicate things.

The campaign includes TVCs, Youtube bumper ads, radio, outdoor, press and package design.


01—
Magic film
 
02—
Poster
  

When it comes to love, we all tend to overcomplicate things.

 
03—
Out of home
 
 
  
04—
Design system
 
05—
Package design


06—
Merchandising