Alcaraz
Signs

2024 —
sports —
direct —
entertainment —
media —

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Netflix had to announce the launch of the tennis player Carlos Alcaraz' new docuseries. To do this, we decided to use the final moment of the matches where the winner of the match signs the camera. But giving it a whole new twist.

During three matches at the Indian Wells tournament, Carlos Alcaraz, instead of signing, wrote cryptic messages on the camera that drove everyone crazy. First "N. See you soon", then "Tudum" and finally "No more secrets". One last message that was accompanied by the revelation in out of home and social media..

AlcarazSigns

40+ TV channels promoting a new Netflix show.

Alcaraz
Signs