Hey, stranger. I'm Saulo Rocha, born and raised in Brasília, Brazil, currently living in Madrid, working as Executive Creative Director and Head of Art at DAVID Madrid, named one of Adweek’s Creative 100, ranked #4 Creative Director in the world by Cannes Lions in 2020/2021, proud co-founder of Belisca, not so proud supporter of Botafogo and deathly allergic to shellfish.

 
 
Now

DAVID - Madrid
2019 — present
Before

LOLA MullenLowe - Madrid
2015 — 2019


MullenLowe - Brasília + São Paulo
2008 — 2014
Can

Speak English, Spanish and Portuguese.
Cannot

Play football, dance or float (yep, not even on salty water).
 
Recognition

Cannes —
20/21 Titanium - BK Stevenage Challenge
20/21 Grand Prix Direct - BK Stevenage Challenge
20/21 Grand Prix Social & Influencer - BK Stevenage Challenge
20/21 Grand Prix Brand Experience & Activation - BK Stevenage Challenge
20/21 Gold Direct - BK Stevenage Challenge
20/21 Silver Direct - BK Stevenage Challenge
20/21 Silver Social & Influencer - BK Stevenage Challenge
20/21 Silver Entertainment for Sports - BK Stevenage Challenge
20/21 Silver Entertainment - BK Stevenage Challenge
20/21 Bronze Brand Experience & Activation - BK Stevenage Challenge
20/21 Bronze Brand Experience & Activation - BK Stevenage Challenge
20/21 Silver Film - BK Confusing Times
20/21 Gold Radio & Audio - BK Confusing Times
20/21 Silver Radio & Audio - BK Confusing Times
20/21 Bronze Radio & Audio - BK Confusing Times
20/21 Silver Radio & Audio - BK The King Of Stream
20/21 Bronze Direct - BK The Menu Court
2019 Bronze Industry Craft - Magnum by Magnum
2018 Silver Film - Scrabble Family
2018 Silver Film - Pictionary Fish
2015 Bronze Film - Scrabble Anagrams
2015 Silver Press - Scrabble Anagrams
2014 Bronze Press - Runner’s Magazine Clocks
2014 Bronze Press - Anador Heads
2013 — 2021 29x Shortlist

One Show —
2021 Gold - Radio & Audio - BK Confusing Times Radio
2021 Gold - Radio & Audio - BK Confusing Times Radio
2021 2x Merit - Twitter Dad
2021 Merit - BK The King Stairs
2020 GP - Best of Social - BK Stevenage Challenge
2020 Gold Social - BK Stevenage Challenge
2020 Gold Social - BK Stevenage Challenge
2020 Gold Branded Entertainment - BK Stevenage Challenge
2020 Gold Branded Entertainment - BK Stevenage Challenge
2020 Gold Interactive & Online - BK Stevenage Challenge
2020 Silver Innovation in Interactive - BK Stevenage Challenge
2020 Bronze Social Media - BK Stevenage Challenge
2020 Bronze Direct - BK Stevenage Challenge
2020 2x Merit - BK Stevenage Challenge
2021 4x Shortlist

Clio Awards —
2020 Gold - Branded Entertainment & Content - BK Stevenage Challenge
2020 Gold - Branded Entertainment & Content - BK Stevenage Challenge
2020 Gold - Direct - BK Stevenage Challenge
2020 Silver - Branded Entertainment & Content - BK Stevenage Challenge
2020 Silver - Creative Effectiveness - BK Stevenage Challenge
2020 Silver - Digital/Mobile - BK Stevenage Challenge
2020 Silver - Innovation - BK Stevenage Challenge
2020 Silver - Integrated Campaign - BK Stevenage Challenge
2020 Silver - Partnerships & Collaborations - BK Stevenage Challenge
2020 Silver - Social Media - BK Stevenage Challenge
2020 Bronze - Direct - BK Stevenage Challenge
2020 1x shortlist

El Ojo de Iberoamerica —
2020 Gold Film Craft - Turkish Airlines Step On Earth
2020 Bronze Film - Krispy Kreme The Earth Doughnut Theory
2020 Bronze Press - Krispy Kreme The Earth Doughnut Theory
2019 Silver Branded Content - Magnum by Magnum
2019 Bronze Branded Content - Magnum Spoons
2019 Bronze Design - Magnum by Magnum
2018 Silver Film - Pictionary Fish
2018 Silver Film - Scrabble Family
2018 Silver Film - SM Manila The Gif Trilogy
2016 Silver Film - Scrabble Christmas Anagrams
2016 Silver Media - Pilsen Zero Toilet
2016 Bronze Desgin - Deliveroo Instamats
2016 Bronze Direct - Pilsen Zero Toilet
2015 Gold Film - Scrabble Anagrams
2015 1 Gold and 2 Silvers for Press - Scrabble Anagrams
2015 3 Silvers for Film Craft - Scrabble Anagrams
2015 Bronze for Outdoor - Scrabble Anagrams
2014 Bronze Art Direction - Runner’s Magazine  Clocks
2013 Bronze Press - Anador Heads
2013 Silver Art Direction - Anador Heads
2014 — 2019 16x Shortlist 

CCSP —
2013 Bronze RADIO - Knorr Quick
2011 Merit - Borghierh/Lowe
2014 — 2020 5x Shortlist
 

D&AD —

2021 Graphite Pencil Direct - BK The Menu Court
2021 Graphite Pencil Craft Writing - BK Confusing Times Radio
2021 Wood Pencil Radio - BK Confusing Times Radio
2020 Yellow Pencil Direct - BK Stevenage Challenge
2020 Yellow Pencil Experiential - BK Stevenage Challenge
2020 Yellow Pencil Digital - BK Stevenage Challenge
2019 Wood Pencil Photography - Magnum by Magum
2016 Wood Pencil Film - Scrabble Anagrams
2019 — 2021 3x Shortlist

ANDY Awards —
2020 Gold Idea - BK Stevenage Challenge
2019 Gold Craft - BK Bloody Ketchup

New York Festivals —
2014 3rd Prize Award Outdoor Craft - Anador Heads
2014 — 2015 3x Shortlists

Art Directors Club Europe —
2020 Gold Interactive &  Mobile - BK Stevenage Challenge

Eurobest —
2015 Bronze Film - Scrabble Anagrams
2015 Bronze Press - Scrabble Anagrams
 
FIAP —
2015 Gold Press - Runner’s Magazine

El Sol —
2021 GP Digital - BK Stevenage Challenge 
2021 GP Media - BK Stevenage Challenge 
2021 5x Gold - Dig./Innovation/Int./Act./Media - BK Stevenage Challenge 
2021 Gold Print - BK Gas Stations 
2021 2x Silver - Branded Content/PR - BK Stevenage Challenge 
2021 2x Silver - Film/Audio - BK Confusing Times 
2021 Silver - Design - Dole Malnutrition Facts 
2021 4x Bronze - Dig./Branded/Innovation/Int. - BK The Menu Court 
2021 2x Bronze - Digital/Film - Twitter Dad 
2021 Bronze - Production - BK Confusing Times 
2021 Bronze - Production - Turkish Airlines Step On Earth 
2021 Bronze - OOH - Dole Malnutrition Facts 
2021 Bronze - Innovation - BK The Queens' Sponsorship 
2019 Silver Design - Magnum by Magnum 
2019 Silver Branded Content - Magnum by Magnum 
2019 Bronze - Design - Burger King Bloody Ketchup 
2018 Silver Film - Pictionary Fish 
2018 Bronze Film Craft - Pictionary Fish 
2018 Silver Film - Scrabble Family 
2018 Silver Film Craft - Scrabble Family
2018 Silver Public Relations - SM Manila The Gif Trilogy
2018 Bronze Film - SM Manila The Gif Trilogy  
2016 Gold Film - Scrabble Christmas Anagrams 
2015 Gold Film - Scrabble Anagrams 
2014 Bronze Press - Anador Heads 
2014 Bronze Outdoor - Anador Heads
 
Ciclope Festival —
2016 Silver - Scrabble Anagram Lovers
2016 Bronze - Scrabble Anagram Lovers
 
c de c —
2020 Gold - BK Stevenage Challenge
2020 Silver - BK The King Stairs
2020 Silver - Twitter Tweet Your Ad
2020 Silver - BK Stevenage Challenge
2020 Bronze - Turkish Airlines Step On Earth
2020 Bronze - Turkish Airlines Step On Earth
2018 — 2020 5x Inbook

Wave Festival —
2015 Gold Press - Runner’s Magazine Clocks 
2015 Bronze Outdoor - Runner’s magazine Clocks 
2014 Bronze Press - Anador Heads
 
Luerzer's Archive —
2018 Vol.5 / Vol. 4 / Vol. 2
2015 Vol.4
2014 Vol.4 
2013 Vol.4 
2012 Vol.4 
  
Press Features

TIME Magazine
The Guardian
Buzzfeed
Daily Mail
NBC
Hypebeast
Imdb
Complex
IGN
Telecinco
 

Forbes 
CNN
New York Post
Gothamist
ABC
MSN
Yahoo!
Clarín
Huffpost 
Fubiz
 

CBS
The New York Times
The Sun
Fox News
Rolling Stone
Contagious
Daily New
National Post
Syfy Wire
Marca

 

Fast Company 
ESPN
Bloomberg
GQ
Daily Star
As
Update or Die!
Sport
Cuatro
Uol